Press & Media

Are you a journalist, blogger, or industry editor writing about renovation, craftsmanship, sustainable cleaning products, or "Made in Germany" innovations? Here you will find all the information, images, and contacts for HATOCH®.

Brief Profile

HATOCH GmbH (HRB 227218, Hanover) develops and distributes utility model-protected cleaning products without hazard labeling for trades, industry, and private customers. The company is a subsidiary of HKD-Services GmbH (founded 2014) – a building cleaning specialist in Hanover whose founder, Florian Kluge, has been active in the cleaning industry since 1997. The HATOCH® product line originated from the daily practice of professional building cleaning – not in a laboratory.

Awards & Protection Rights

  • DPMA Utility Model: DE 20 2021 105 495 – Deep Primer Remover Formula
  • BSFZ Certificate: State-certified research and development activity (research allowance)
  • Made in Germany: Fully manufactured in Germany
  • Amazon FBA Bestseller in the specialty cleaner category

Facts & Figures

Parent Company Founding Year: 2014 (HKD-Services GmbH)
HATOCH® Product Brand Since: 2021 (Utility Model Registration)
Experience in Building Cleaning: over 28 years (founder Florian Kluge personally, in the industry since 1997)
Location: Hanover, Lower Saxony
Customer Reviews: 171 verified reviews (Judge.me)
Product Line: Deep primer, glaze, adhesive residue & shoe cleaners; B2B containers
Distribution: Online shop hatoch.de, Amazon, B2B trade

Topic Offers for Editorial Teams

We are happy to assist with contributions on the following topics:

  • Renovation & Refurbishment – what DIY enthusiasts really need
  • Material-friendly specialty cleaners in comparison
  • Removing deep primer – What really works? (with material comparison)
  • How to register a utility model – an experience report
  • Family-run cleaning companies from Hanover (HKD-Services GmbH)
  • SMEs & Innovation – BSFZ-funded research in craftsmanship

Quotes (for free use in editorial contributions)

“HATOCH was not developed in a lab, but on the construction site. As a building cleaning company, we had the same problem for years: deep primer on glass, PVC, and tiles – and no product on the market that really worked. So we developed it ourselves.”

— Florian Kluge, Managing Director HATOCH GmbH / HKD-Services GmbH

“Our formula is utility model-protected, material-friendly, and does not require hazard labeling. This is rare enough in the cleaning product market – many competitor products use aggressive solvents that can damage surfaces.”

— Florian Kluge

Press Releases

Image Material & Logo

Print-quality image material (product photos, application images, logo) is available to editorial teams upon request. Please send a brief informal inquiry to info@hatoch.de with the keyword "Press Material."

Boilerplate (short text for free use at the end of contributions)

About HATOCH: HATOCH GmbH from Hanover develops and produces utility model-protected (DPMA DE 20 2021 105 495) cleaning products without hazard labeling. Specializing in the gentle removal of deep primer, glazes, and adhesive residues from glass, plastic, PVC, and tiles. As a subsidiary of HKD-Services GmbH (founded 2014), HATOCH® is based on over 28 years of personal practical experience of founder Florian Kluge in building cleaning. Made in Germany. More at hatoch.de.

Press Contact

Florian Kluge
Managing Director HATOCH GmbH / HKD-Services GmbH
📧 info@hatoch.de
📞 +49 511 21942149
📍 Gerhart-Hauptmann-Str. 38, 30629 Hannover
🌐 hatoch.de

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